Company:

PepsiCo

Collaborators:

Clients Amazon, Instacart, Kroger, and Albertsons

Jared Taitel Director, E-Commerce Marketing, Merchandising and Design

Tim Bahn E-Commerce Graphic Design Manager

Valerie Ferraro Senior Creative Director

Alicia Aprea E-Commerce Graphic Designer

Project Type:

E-Commerce Website Ads

Tools:

Photoshop Illustrator

Gatorade GX

Gatorade wanted to reintroduce the GX equipment line using its updated brand, giving its products, such as bottles, jugs, and sweat patches, a more vibrant and textured look. They aimed to advertise using famous athletes who use and drink their products in functional ways.

A+ Content

Dimensions: A+ Content: 1464X600px, mobile: 600X450px

PDP Tiles

Dimensions: PDP Tiles: 3000X3000px

Website Page Content Overview

Multi Energy Drinks Tentpole

PepsiCo wanted to introduce their new energy drink brand, Fast Twitch, by collaborating with Rockstar and Mountain Dew Energy, creating a bundle of multiple energy drinks sold on Amazon's website and advertised on their devices. Had to design it using inspiration from an image provided by the marketers, aiming for a clean, modern, and cool appearance that embodies simplicity yet incorporates multi-purpose coloration from the three drink brands. This approach aimed to make the brands recognizable while conveying a powerful message of functionality and pleasure.

Fire Tablet and TV

Brand store

Display banners

Share More Holiday

Share More Holiday is a festive occasion around Christmas, advertising what PepsiCo's products could be sold and given as gifts on Amazon. Through design, including color schemes, imagery, and a commercial on Amazon's devices, it aims to create a lovely Christmas vibe. Additionally, it provides consumers with ideas for using Pepsi's products to prepare dishes for guests during the holiday season, featuring different recipes found in specific brand stores. 

Fire Tablet and TV

Brand Store

Seasonal Recipes

Dimensions: Header: 3000X1500px. Recipes Tiles: 1500X1500px

March Madness

During the basketball season, March Madness promotes snacks and beverages that consumers buy to enjoy while watching the games.

Summer Sippin’

Instacart allowed us to design content that showcases summer fun by featuring beverages in a pool with floaties. 

Pure Leaf

Pure Leaf's brand appeals to consumers through natural, simplified ads that highlight the beverage's lower sugar content.

Detroit Tigers

Kroger wanted to advertise a limited-time sale of Pepsi products with the Detroit Tigers as their sponsors. Took an interesting approach by using a black-and-white color scheme with a baseball field background and incorporating a baseball lace as a divider.

1.25L CSD

Featuring simple web ads with a huge sale on 1.25L Pepsi and Mountain Dew bottles.

Mountain Dew Baja Blast

Kroger wanted to introduce the new limited-time Mountain Dew Baja Blast flavors with a summer sale.

UCL Campaign

The UCL Campaign is a limited-time ad that Albertsons wanted to feature during the 2023 season, showcasing the Champions League trophy with Lionel Messi, one of the most popular soccer players, as a sponsor for Pepsi products.

Doritos and Rockstar Gaming

Featuring the Xbox gaming console with Pepsi's biggest energy drinks and snacks, Doritos and Rockstar, by showcasing some of the popular video games on Xbox.

Gatorade and NFL

Albertsons wanted to feature the NFL sport with a simple ad for Gatorade drinks and powder, using the brand's color scheme and lightning logo.