Company:
PepsiCo
Collaborators:
Valerie Ferraro Senior Creative Director
Chiara Zamboni Associate Marketing Manager for Munchies and Grandma’s Cookies
Alicia Aprea E-Commerce Graphic Designer
Project Type:
Website Ad Content E-Commerce Photography
Tools:
Nikon DSLR Camera Capture One Photoshop
Overview:
Collaborated closely with the art director and marketer to create a full portfolio for Grandma's Cookies. This portfolio showcased the cookies' packaging in diverse atmospheres and occasions, each carefully selected to resonate with consumers and evoke a strong sense of the brand's identity. The aim was not only to entice consumers to enjoy the cookies, but also to immerse them in an experience that captured the essence of Grandma's Cookies. Additionally, displaying the different ingredients for each cookie flavor, providing insight into the ingredients used in making the cookies.
Website Ad Content
Featuring Amazon’s web page with Grandma’s Cookies on a mobile device.
